5 Ways Being on Social Media Makes your Business More Visible

  1. Increased reach: Social media platforms have billions of active users, which means that by having a social media presence, your business can reach a much wider audience than it would through traditional advertising channels.
  2. Targeted advertising: Social media platforms offer businesses the ability to target their advertising to specific demographics and interests, which can help increase the visibility of their brand to their ideal audience.
  3. Brand recognition: By consistently posting content and engaging with their audience on social media, businesses can establish a recognizable and memorable brand identity, which can help increase visibility and build brand loyalty.
  4. Search engine optimization (SEO): Social media activity can contribute to a business’s SEO efforts by driving traffic to their website and increasing the number of backlinks to their site, which can help improve their search engine rankings.
  5. User-generated content: Social media users often share posts and tag businesses they enjoy, which can create a snowball effect of visibility as more and more users engage with that content and share it with their followers.

By leveraging the power of social media, businesses can significantly increase their visibility and reach new audiences in ways that were not possible before. So if you’re not already utilizing social media as part of your marketing strategy, it’s time to start! #socialmedia #businessvisibility #marketingstrategy #brandrecognition #targetedadvertising

What’s the value of social media!

Social media has revolutionized the way we connect, communicate, and share information. It has created a space for people to share their thoughts, ideas, and experiences on a global scale. But the value of social media extends far beyond just personal connections.

For businesses, social media offers a unique opportunity to connect with customers and build relationships that can drive growth and success. It allows businesses to showcase their products and services, engage with customers in real-time, and create a sense of community around their brand.

But the value of social media isn’t just limited to businesses. Social media also provides a platform for individuals to amplify their voices, raise awareness for important causes, and connect with like-minded individuals across the globe.

At its core, social media is about connection and communication. It allows us to bridge distances, break down barriers, and share our stories with the world. So whether you’re using social media to build a business, connect with friends and family, or raise awareness for a cause, remember that the value of social media lies in its ability to bring people together. #socialmedia #connectivity #communication #community #businessgrowth #awareness

Graphic Design Software for your Small Business

Canva is FREE graphic design software for your small business

Do wish that you had a way to design simple graphics and images for your small business? Check out Canva! Canva is a free program that you can use to add text to images, resize images, and create new images! We encourage all of our clients to download and use Canva. We can share your designs with you using our Canva account so that we can collaborate on images! 

Get your own FREE Canva account!

Learning how to use a WordPress website

Selecting the right website for your business

Selecting a website for your business can seem very overwhelming! If you’re feeling this way, you should absolutely set up a consultation with us. We will get to know your business’s needs and make recommendations as to what is the best builder or agency for you to work with to build your brand’s website.

Request a consultation today!

There are a number of website builders out there, and each one is better for different types of businesses. We have experience in managing and building Wix, Squarespace, WordPress, and Shopify websites. We don’t recommend WordPress sites  to the beginner at all. They are extremely customizable, which means you can make them whatever you want, but you can also screw them up pretty easily. Unless you’re blogging to ad advertisements, you should probably hire a WordPress webmaster o help you with your WordPress website. If you’re blogging to add advertisements, you should learn WordPress. The benefits of learning how to use wordpress is that you can monetize it, or ad advertising banners,  or  add specific plus ins to make it a membership site or other custom features!

What can you do with WordPress?

According to Yoast – 

One of the big powers of WordPress is that you can
use it to do all kinds of things. For example, you can set up:
● a blog
● a news site
● a membership site
● a photography site
● an online store
● a business site
● a discussion foruma knowledge base
● … and much more!
This list could go on and on, the options are countless. Because it’s so easy
to customize, WordPress is a very strong and flexible foundation that can
house anything you want to build.

I’ve decided to use wordpress to build my brand

Great! We love WordPress. We highly recommend taking this WordPress for Beginner’s Course, by Yoast. If you’re not following Yoast, you need to subscribe to their email newsletter ASAP! You can subscribe on their main site – Yoast

Then take the Yoast FREE WordPress for Beginner’s Course. In fact, this class might be beneficial to anyone that is shopping for a website. It gives you a lot of information about what websites can do! 

Take the FREE Course today!

I hope this helps! Enjoy building your WordPress site and making it your own!

Danielle Dorrie, DD & Co marketing

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