Optimizing your Google Business Profile (formerly Google My Business) is key to boosting your visibility in local search results. Start by claiming your profile, filling out every section with accurate and consistent information, and choosing the right primary and secondary categories. Regularly update your profile with new photos, posts, and customer reviews, and make sure to respond to questions and feedback. By staying active and providing detailed, relevant content, you can improve your local rankings and drive more customer engagement directly from Google.
Google is increasingly prioritizing local search results, pulling them to the top of the page to better serve users looking for nearby services or products. This means businesses with optimized Google Business Profiles and positive reviews are more likely to appear in these coveted spots. An optimized profile—complete with accurate information, engaging content, and regular updates—signals to Google that your business is active and relevant, while positive reviews enhance credibility. This combination helps businesses rank higher and attract more local customers.
13 ways to optimize your Google Business Profile:
- Claim your Business Profile
- Complete every section of your Google My Business account
- Be meticulous with contact information
- Select primary and secondary categories
- Mark off applicable attributes
- Write a complete “from the business” description
- Publish Google posts weekly
- Upload new photos weekly
- Answer questions
- Collect and respond to reviews
- Add your products and/or services
- Set up messaging
- Maintain your Business Profile
Learn more in this detailed article from Wordstream!
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