Part-Time | 5–20 Hours/Week | Flexible Schedule | Pay Based on Experience

Hey there, organized genius 👋

Are you the kind of person who color-codes their calendar and knows how to make a Canva graphic sparkle? Do you already have a full-time gig or steady income but looking to add a few hours of fun, fulfilling freelance work to your week?

We’re on the hunt for a driven, creative, and detail-obsessed freelancer to support our growing digital marketing biz! You’ll be jumping into a mix of client projects and internal systems, so being a self-starter who thrives in a fast-moving, flexible environment is key.

🔧 Skills We’re Looking For:

WordPress (you don’t need to code, but you should know your way around a dashboard!)

Asana (or another project management tool—if you love a good checklist, we’ll get along great)

Loomly or social media scheduling tools

Google Drive wizardry

Canva (bonus if you can make something look polished and on-brand)

Google Ads (even better if you can actually make them convert!)

Meta Business Suite / IG+FB scheduling

🌟 You Might Be Our Dream Fit If:

You already have a steady income and want flexible freelance work that fits your vibe

You’re a self-starter and problem solver (you don’t wait to be told what to do—you’re already doing it!)

You’re super organized and detail-driven

You’re creative, innovative, and have great communication skills

You know how to juggle a few things without dropping the ball

Sound like your kind of freelance gig? Slide into our inbox with a quick intro, your resume or portfolio, and why you think we’d vibe working together.

Let’s do great work—and have some fun doing it. 💻✨

https://docs.google.com/forms/d/e/1FAIpQLSdOFm1jt7M6ENpTci0HUeYN43SmaoVjfnfcZbgjnRd2kT7NVw/viewform?usp=header

The future of organic traffic in marketing is evolving rapidly due to changing search algorithms, AI advancements, and shifts in user behavior. Here’s what you can expect:

1. AI and Search Engine Evolution

• Google’s Search Generative Experience (SGE) and AI-powered search results are reducing the visibility of traditional organic listings.
• AI-powered chatbots (e.g., ChatGPT, Bard, Bing AI) are changing how people find information, reducing reliance on traditional search.
• SEO strategies will need to focus more on structured data, content depth, and authority-building to stay competitive.

2. Content Quality and EEAT (Experience, Expertise, Authority, Trustworthiness)

• Search engines favor in-depth, well-researched, and trustworthy content.
• First-hand experience, expert opinions, and well-referenced information will drive higher rankings.
• Brands should leverage expert-written content, personal stories, and case studies.

3. The Rise of Zero-Click Searches

• More search results provide answers directly on Google (e.g., featured snippets, People Also Ask, and AI summaries).
• Businesses must optimize for position zero by creating concise, structured, and FAQ-driven content.
• Diversification (e.g., social media, video, and community engagement) is critical to offsetting lost organic traffic.

4. Video, Voice, and Visual Search Growth

• YouTube SEO and short-form videos (Reels, TikTok, Shorts) are major organic traffic sources.
• Voice search optimization (for smart speakers and mobile) requires natural language, question-based content, and local optimization.
• Visual search (Pinterest Lens, Google Lens) is growing, making image optimization essential.

5. First-Party Data and Owned Media Are Key

• With search engines controlling more traffic, brands must focus on email marketing, community-building, and direct audience engagement.
• SEO and content marketing will integrate with owned media channels (email, newsletters, exclusive content portals) to maintain audience control.

6. Personalization and User Experience (UX) Matter More

• Google prioritizes Core Web Vitals, page speed, and mobile experience in ranking.
• Personalization, AI-driven content recommendations, and interactive content (quizzes, calculators, tools) will boost organic reach.

7. Social Media & UGC as Organic Traffic Drivers

• SEO on social platforms (LinkedIn, Twitter, Reddit, TikTok) is becoming critical.
• User-generated content (UGC), influencer collaborations, and community-driven marketing will drive organic engagement beyond search engines.

How Marketers Should Adapt

✅ Focus on multi-channel organic growth (SEO + social + email).
✅ Invest in content depth, expert insights, and personal storytelling.
✅ Optimize for zero-click searches & AI search experiences.
✅ Leverage video, voice, and interactive content.
✅ Prioritize first-party data & owned media to reduce dependency on Google.

Optimizing your Google Business Profile (formerly Google My Business) is key to boosting your visibility in local search results. Start by claiming your profile, filling out every section with accurate and consistent information, and choosing the right primary and secondary categories. Regularly update your profile with new photos, posts, and customer reviews, and make sure to respond to questions and feedback. By staying active and providing detailed, relevant content, you can improve your local rankings and drive more customer engagement directly from Google.

Google is increasingly prioritizing local search results, pulling them to the top of the page to better serve users looking for nearby services or products. This means businesses with optimized Google Business Profiles and positive reviews are more likely to appear in these coveted spots. An optimized profile—complete with accurate information, engaging content, and regular updates—signals to Google that your business is active and relevant, while positive reviews enhance credibility. This combination helps businesses rank higher and attract more local customers.

13 ways to optimize your Google Business Profile:

1. Claim your Business Profile
2. Complete every section of your Google My Business account
3. Be meticulous with contact information
4. Select primary and secondary categories
5. Mark off applicable attributes
6. Write a complete “from the business” description
7. Publish Google posts weekly
8. Upload new photos weekly
9. Answer questions
10. Collect and respond to reviews
11. Add your products and/or services
12. Set up messaging
13. Maintain your Business Profile

Learn more in this detailed article from Wordstream!

Need help with your Google Business Profile? Message me today! I offer tailored consulting services and setup/optimization packages to boost your online visibility and attract more customers.

Facebook Ads are effective for several reasons:

1. Targeting Precision: Facebook’s advanced targeting options allow you to zero in on your ideal audience. You can target users based on demographics, interests, behaviors, location, and even custom audiences from your own data.
2. Extensive Reach: With billions of active users, Facebook provides a massive platform to reach a wide audience, from local communities to global markets.
3. Diverse Ad Formats: From carousel ads and video ads to stories and lead ads, Facebook offers a variety of formats to showcase your brand creatively and engage users effectively.
4. Cost-Effective: You can set your budget and bids, ensuring you get the most out of your ad spend. Facebook Ads are often more affordable than other advertising channels, offering good returns on investment.
5. Detailed Analytics: Facebook provides in-depth analytics and insights, allowing you to track the performance of your ads, understand user behavior, and make data-driven decisions to optimize your campaigns.
6. Retargeting Capabilities: Facebook’s retargeting options let you re-engage users who have interacted with your brand before, increasing the chances of conversions.
7. Integration with Instagram: Since Facebook owns Instagram, you can easily extend your campaigns to Instagram, leveraging both platforms for maximum impact.
8. Customizable Objectives: Whether your goal is brand awareness, lead generation, website traffic, or sales, Facebook Ads allow you to tailor your campaigns to meet specific business objectives.
9. Community Building: Facebook Ads not only drive immediate actions but also help build a loyal community around your brand through consistent engagement and interaction.

Leveraging these features effectively can help you create powerful campaigns that drive results and grow your business.

Here’s a guide on creating a Facebook ad with compelling content and copy

Headline

Grab Attention:

• Make it catchy and to the point.
• Address a pain point or highlight a benefit.

Example: “Unlock Your Dream Vacation Today!”

Visuals

Engage Visually:

• Use high-quality images or videos relevant to your message.
• Ensure visuals are eye-catching and aligned with your brand identity.

Example: A stunning image of a tropical beach with happy travelers.

Body Text

Be Persuasive:

1. Identify the Problem:
   • Address a common issue your audience faces.
   Example: “Tired of the daily grind and need a break?”
2. Present the Solution:
   • Highlight how your product/service solves this problem.
   Example: “Discover exclusive deals on luxurious getaways tailored just for you.”
3. Showcase Benefits:
   • Clearly state what the user gains.
   Example: “Enjoy stress-free planning, top-rated resorts, and unforgettable experiences.”

Call to Action (CTA)

Inspire Action:

• Use strong, action-oriented language.
• Create a sense of urgency.

Example: “Book Now and Save 20%! Limited Time Offer.”

Description

Add Context:

• Provide additional details that might help convince the user.
• Keep it concise and relevant.

Example: “Our experts have handpicked the best travel packages, ensuring you get the best value and an unforgettable experience.”

Ad Copy Example:

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Headline: Unlock Your Dream Vacation Today!

Body Text: “Tired of the daily grind and need a break? Discover exclusive deals on luxurious getaways tailored just for you. Enjoy stress-free planning, top-rated resorts, and unforgettable experiences. Book Now and Save 20%! Limited Time Offer.”

CTA: Book Now

Visual: A stunning image of a tropical beach with happy travelers.

Description: “Our experts have handpicked the best travel packages, ensuring you get the best value and an unforgettable experience.”

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By combining these elements, you can create an effective Facebook ad that not only captures attention but also drives action and engagement.